FABUNIO contracted EFFIX- Marketing Ltd. to conduct a national study among furniture buyers and those, who intend to buy furniture to find out their needs, opinions, and preferences. The first similar survey in Hungary was published in 2007, and the last time EFFIX- Marketing Kft. researched the furniture-buying habits of the Hungarian population in 2009.
The aim of the research is to find out the priorities, intentions, and attitudes of potential furniture buyers. In the course of our research, we assessed, among other things, what kind of furniture the target group plans to buy, at what value, as well as who and which factors influence their furniture purchasing decisions. In addition, we looked at the attitudes of potential buyers towards furniture shopping and interior design, whether or not they plan to hire a carpenter, and the reasons behind their decisions.
The research was carried out within the framework of the GINOP-5.3.5-18-2020-00180 project "Addressing the labour market challenges of the furniture industry".
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